What are the applications of advertising machines in chain stores

Commercial advertisements are everywhere in today's society. Advertising machines are aimed at the needs of high-density shopping people, fully reduce unnecessary advertising waste and marketing costs, enhance the effect of media publicity and improve the actual sales volume of goods. The use of advertising machines has a visual impact on customers and expands the publicity of exclusive stores, so as to improve sales. This is the role of the advertising machine. The application of the advertising machine reduces the social space, shortens the time, and improves the performance of the company. With the development and maturity of advertising machine technology and the low cost of advertising machine in the media industry, advertising machine is like a lock iron to link various fields. Advertising machine is used in buses, long-distance buses, taxis, hotels, restaurants, banks, schools, shopping centers, bus stations, railway stations, subway stations, subway trains, high-speed trains, hospitals, specialty stores, bars, KTV, sales centers Exhibition halls, stadiums, museums and other public places appear.

Now let's analyze the benefits of advertising machine application from the following points:

1： Play the company's endorsement ads on the advertising machine to reflect the brand strength. The endorsement costs of star brands are as little as millions or tens of millions. The endorsement of each brand reflects the brand strength and has become one of the important factors to inspire customers; The cost of TV and other advertising is in seconds. If there is an advertising machine in your store, your endorsement advertising does not need any cost and can attract the attention of customers, so as to achieve a brand promotion, attract customers and resonate with customers, which is a very important point in marketing.

2： Let the advertising machine in the store play the company's product advertisements, so that consumers can feel the products at any time after entering the store, show the advantages of the products, find out the customer's demand points, and achieve the purpose of transaction.

3： Play the commodity promotion information on the advertising machine, and the advertising function can timely convey the company's promotion information to customers, create a good buying atmosphere, form a perceived stimulating magnetic field in the store and promote the purchasing power. Advertising function can easily and quickly release relevant discounts at the first time, and stand in an advantageous position in the fierce competition.

4： Play the company's product publicity in real time on the advertising machine, and the application in life will cause customers to resonate with the culture, achieve the purpose of brand marketing, give users a feeling that the brand is around at any time, enhance the sense of brand belonging, and make the company's reputation greater, so that users feel that the brand is around us.

5： The application of advertising machines in the company's stores has virtually improved the company's brand effect, changed the company's promotion plan and demonstrated the company's strength. Advertising machine is a new generation of intelligent equipment. It forms a complete advertising broadcast control system through terminal software control, network information transmission and multimedia terminal display Small plug-ins (weather, exchange rate, etc.) and other multimedia materials for advertising. The original idea of the advertising machine is to change advertising from passive to active, so the interactivity of the advertising machine makes it have many public service functions, so as to attract customers to actively browse the advertising machine manufacturers.

Therefore, the mission of advertising machine at the beginning of its birth is to change the passive communication mode of advertising and attract customers to actively browse advertising through interaction. The development direction of advertising machine has been continuing this mission: intelligent interaction, public service, entertainment interaction and so on.