Current situation and future development trend of LCD advertising machine industry

LCD advertising machine has powerful intelligent function. Through the remote server control software, the information transmission and display terminal are connected together to jointly complete the information release and advertising. Diversified display styles support audio and video, pictures, text, animation, weather, small plug-ins and other materials. LCD advertising machine has changed the passive communication mode of traditional advertising, attracted consumers to actively browse and interact through rich content and gorgeous dynamic pictures, and realized intelligent human-computer interaction, public service and information communication.

It is precisely because LCD advertising can meet the needs of media companies and businesses and meet the interests and hobbies of consumers that advertising machines occupy a large share of the advertising market. Especially in recent years, with the popularization of information technology and Internet, the demand for LCD advertising machines is gradually increasing, and the manufacturing industry has turned its attention to display devices. Manufacturers and brands swarm out overnight, and the market competition is becoming increasingly fierce. Coupled with the impact of the global epidemic this year, many manufacturers lack their own technological innovation and are difficult to maintain. The rising cost of LCD raw materials and the price war between brands make it difficult for manufacturers to face this situation. So, what is the future development trend of LCD advertising machine industry?

1. HD intelligent

With the continuous maturity of technology, advertising machines are gradually moving towards high-definition intelligence. Now most LCD screens on the market can achieve high-definition effect, but there are some resource decoding restrictions, which can not give full play to the advantages of LCD advertising machine screen. However, from the current technical trend, it is inevitable for LCD advertising machine to move towards high-definition digitization.

2. Outdoor advertising machine

Compared with foreign countries, domestic outdoor advertising started late. At present, outdoor space resources and demand are low and the development is slow. In recent years, outdoor advertising has made a breakthrough, and outdoor advertising machines are used more and more. Therefore, there will be higher technical requirements for outdoor advertising products, which can meet the needs of outdoor publicity, and make a breakthrough in dust prevention, lightning protection, waterproof, highlight, high and low temperature resistance, heat dissipation and constant temperature technology.

3. Professional pertinence

At present, outdoor advertisements include posters, billboards, wall mounted advertisements, advertising light boxes, etc. This kind of advertising can no longer meet the needs of customer groups. In the era of big data, product segmentation, brand and user orientation, advertising needs to be detailed and targeted to better create value.