Use of LCD advertising machine in different places
According to the information of LCD advertising mechanism manufacturers, with the increase of outdoor advertising market demand, the outdoor applications of LCD advertising machines are increasing rapidly. There are more and more LCD advertising mechanism manufacturers, especially the mature interactive technology, which gives advertisers enough information to invest more and more in this field. Relevant institutions predict that by the end of 2018, the transaction volume of outdoor digital advertising will increase from US $2.5 billion to US $4.6 billion.
Based on the huge market potential of LCD advertising machine, there are many participating enterprises, mainly small and medium-sized enterprises, resulting in increasingly fierce competition. Low market concentration, no leading enterprises, no stable brand pattern, incomplete development of industrial chain, which also provides greater market opportunities for enterprises. In the future, the LCD advertising machine industry will face a new round of market competition, such as industry integration, new capital intervention and industry M & A.
Game somatosensory technology, naked eye 3D, data analysis technology, etc. It began to penetrate into the field of LCD advertising machine, which promoted the development of LCD advertising machine system in the direction of interaction and intelligence; With the wide application of LCD advertising machine in different industries, the lag of content service is becoming more and more obvious. Some brands have begun to make up for their shortcomings through acquisition or technology introduction, provide content templates in line with industry characteristics, improve the premium ability of brand products, and promote the LCD advertising machine industry from the era of "product is king" to the era of "content is king".